Right now as the market continues to roll south and the preponderance of economic news is negative it is more important than ever to maintain existing client relationships. Traditional methods have now been used for so many years that customers have become almost immune to their effects. There are however some new mechanisms to extend your goodwill while getting your tag-line into the hands of key decision makers.
The tried and true staples of the promotional products industry have long soured as favored items. In the last year or two there has been a steady increase in functional promotional products. The Leeds Plush Blanket is a fine example of both a marketing tool and an item that can be used in and around the office or home. Featuring fine microfiber but more importantly an embroidered logo this fleece blanket will occupy a unique position in the market. Embroidery provides probably the best look and a more upscale feel than regular imprinting.
At the same time there is a market for a straightforward blanket. The Leeds Fleece Blanket fits that niche incredibly well with a fold-able structure that results in a handle with large logo imprint area. Quite a few of these items have a handle but few have executed the function as well as Leed's by providing an easy to carry strap and a large spot for your logo. The goal with this item is to keep costs down so most customers will elect to go with a single color imprint.
By functional promotional products we mean those with a dual purpose that can actually serve a purpose around the home or office. That is particularly important given the lousy economy and the ever increasing desire for environmentally friendly products. Instead of giving your client or potential client something they will almost certainly throw out instead give them something that someone will eventually use.
Comments